I never thought I’d ever have to write an ‘About Me’ paragraph for my very own website and look…here we are.

My name is Kelli Clifton, a 30 something-year-old that lives in Cape Town, South Africa. I’m mostly known for my Jo Malone addiction, beloved long-haired dachshund Grace and long blonde hair that I refuse to cut. Sorry Shelene.

I’ve had the most remarkable career in magazines as a Beauty Editor and contributed to over 100 issues of FAIRLADY Magazine, one of SA’s most well-known titles for the past nine years.

View fullsize Happy birthday to the absolute love of my life and best friend in the world @catherineannmo. I am the luckiest to have you. Xxxxx (@mushroom8mo too) 😉 do you remember where each of these piccies were taken? 😜) lottttttts of mems ♥️ #youremyp
View fullsize I’m considering changing my hair colour which means I have to change my makeup look — this purple eyeshadow palette by @bobbibrown will finally be put to use. (I want to do back to brunette btw). When you dye your hair a different colour
View fullsize Parlour phresh ✂️🐕, but cross af 😤 😂 @tails_of_grace
View fullsize Not an ad, just an Eau Thermale @avene_sa Thermal Spring Water appreciation post 🖤. I love this product because it works so quickly. Within 5 minutes of spritzing this onto my face, my sensitive red skin feels and appears calmer. I’ll never st
View fullsize I’m usually such a grinch this time of year but @lushsouthafrica has given me all the festive feels ✨🧖🏼‍♀️❄️🎉🎄🧼🧴🧽🛁 Thank you team for these products from your 2019 Christmas collection. You know me very well ♥️ (My poor Rudol
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View fullsize During my Dubai trip, I was invited to the the Dubai Mall Jo Malone London shop to have a special in-store experience. It was fantastic - naturally, I felt right at home and didn’t want to leave! Thank you to Adam, the Boutique Manager for the
View fullsize @christine_vand aka the greatest person in the world ♥️🙏✨ #Dubai #maghags 💋

Images from my Instagram Feed

Ever since leaving the magazine world, I’ve been working closely with various beauty, fashion and lifestyle brands to create unique, authentic content, establish and to grow their social media presence. In August 2019 I was named Jo Malone London’s Tastemaker which was an incredible honour. A Tastemaker is similar to a Brand Ambassador. As Tastemaker for this beautiful brand, I have been able to fulfill my lifelong dream and host fragrance workshops where we introduce the Jo Malone London brand to new consumers and focus on what makes it truly bespoke. We speak about fragrance layering, fragrance trends and the Art of Gift Giving.

I have also partnered with Bobbi Brown South Africa to host makeup and skincare workshops. I would love you to attend these workshops in either Cape Town, JHB or Durban and come meet me.

The main reason why I started this personal online space is mainly because of you, the reader, the one who’s continuously asked, “Do you have a blog?”.

Now, I can finally say yes! This platform is purely dedicated to the things I consider interesting, separated into the following categories: Skincare, Makeup, Hair, Fragrance and Lifestyle (Coming soon! It’ll involve a lot of Grace).

I urge you to comment, share and engage with me. Or better yet, come to my workshops. There’s nothing better than chatting about your favourite sunscreen, a brand-new fragrance launch or pocket-friendly mascara. Or mingle with other women who share the same interests.

Hopefully see you all soon,

And of course, happy reading!
Kelli x